In June: Streaming monopolized more than 40% of TV time in the United States
Hoeveel uur heb je gewijd aan het kijken naar seizoen 1 van Bridgerton?
The Streaming Era burns a look with its record.
But, going by the recent Nielsen data, it paints a picture of streaming services in the US, with June 2024 as the point of turning point. The latter occupied a record 40 percent of the total number of shares held by the public. The letter stated that Americans spend 3% of their screen time on Facebook daily, outcompeting 27. 2% for cable television and 20%. 5% for terrestrial television.
A Web Use and Netflix as the front runner
When it comes to the platforms consumed monthly, YouTube dominated the list with a consumption value of 9. Nine percent, seconded by Netflix at 8 percent. 4%. Pay attention to such trends as the Bridgerton impact, which brought Netflix “9. 3 billion minutes of viewing in the month. The other competing platforms include the amazon prime video, hulu, and disney+ and they are competing for the small slices of the pies with 3. It further revealed that currently, 1% of the world population is suffering from cancer, 3% has high blood pressure or cholesterol, and 2% is diabetic.
Apparently, shows streaming on TV are not considered equivalent.
One should not forget that all the above numbers relate solely to the goods and services viewed on television screens. Hence, time spent in watching content on big screens and portable devices such as smartphones and tablets has not been factored in computation of this figure.
Commercial breaks and paid streaming, the new financial streaming plan
In addition to spectators, the problem for streaming is to turn this increasing popularity into cash flow. According to a PricewaterhouseCoopers’report, advertising was expected to contribute to 28% of world streaming income contrary to 20% noted in 2023.
As for PwC, they explained this change by “sluggish growth in subscription revenues.” As a result of such competition, most of the platforms such as Netflix, Disney+, and Amazon Prime Video have introduced rather affordable combined subscription and viewing with ads options. If, according to the stated plans of PwC, the same will happen to others as well, then other platforms could also do the same.
