Vipps: Apple Pay’s first competitor on iPhone
Vipps challenges Apple Pay
The mobile payments on iPhone are set to be shaken up by a Norwegian app called Vipps, which has officially launched as the first contactless payment solution for iOS. Hence it uses NFC, enabling users to pay by swiping through their phones, make purchases on the internet, and set the application as the primary payment application. This innovation thus signals a change in Apple’s closed network that until now exclusive to this service, Apple Pay.
New opportunities in an open ecosystem due to European legislation
Ones a consequence of these pledges, Vipps is available on iOS platform in Europ\e. Facing competition pressure, Apple has had to open its NFC to third-party use. After that, there are antitrust allegations, and the authorities consider Apple Pay to be anti-competitive. To meet these needs, apple is rolling out with the iOS 18.1 options like Vipps and making a major shift for iPhone consumers in Europe.
Apple and how it is affected by regulations – an example
It will be seen that these changes are not confined to payments only. European pressure has already pushed Apple to make unprecedented concessions: It is likely that the next Knox feature to be unlocked will be NFC after RCS support, the option to remove nearly all bloatware apps, and the latest to be opened for use. Another interesting trend of the company performance specifies that Apple, adhering to the philosophy of strict control for many years, is also subjected to new changes regarding the nature of its operations constrained by the increasingly rigorous regulation.
Mobile users in focus of the iPhone payments venture
The hope and the questions are back with the arrival of Vipps on the iPhone. Although, it can lead to more heterogenic and utilitarian services, this openness may destruct the user experience’s cohesiveness. Authentication methods or payment or credential storage may be proprietary with platforms not interoperating with each other, thus confusing for consumer. But it’s also a chance to add value to our experience with smartphones as third-party actors may add layers of uses.
